Fair warning


In the first place, why should a pack of condoms come with accompanying literature? That’s why they’re called literature. Men don’t read them unless they’re required reading.

And if they don’t stop men from plugging appliances straight into sockets, anyway, what makes condom manufacturers think situations requiring the use of prophylactics should be any different? It is a superfluity heaped on something that men, deep inside, feel is a superfluity, in the first place.

Maybe the world is just getting so complicated. Manufacturers feel the urgent need to warn everybody about their products, to protect themselves from liability. I once bought a car freshener that carried the warning: “Do not eat!” So I didn’t.

On the manual that came with a flat iron, it said: “Caution: Do not iron clothes on body.” “May irritate eyes,” said the can of self-defense pepper spray. The Christmas lights were tagged: “For internal or external use only.”

And on a box of rat poison, the thoughtful warning: “Warning: Has been found to cause cancer in laboratory mice.”

In all fairness to manufacturers, there must be some segment of the population that doesn’t already know these things but is smart enough to read, and another one that is smart enough to read but don’t already know these things. It may be that twilight zone that is a rich source of tort liability.

Because we are told by several Internet sites, and are assured that this is not apocryphal, that on the body of a Boeing 757, it is written: “Fragile. Do not drop.” Pilots are busy people; they need to be constantly reminded.

So when I heard that condom manufacturers were catching on, I bought myself several packs of different brands. Solely — if I may just make it clear — for research purposes. For column material. Not to be used for its intended purpose. I have kept them in their unused state, for evidence.

The most helpful instructions were those of this hip new line of condoms that seems, from its packaging, targeted to the young market. So you can understand the high sense of social responsibility that underlies the thoughtful tip: “How to use: Wear condom before intercourse.”

On the instruction manual that accompanied a Malaysian-manufactured condom that prides itself in being “ultra sensitive” is written: “Don’t return used condoms to the distributor through the mail.”

I will, due to the condom’s “ultra sensitive” nature, withhold this incredulous snicker. Perhaps, in Malaysia, there is this phenomenon we don’t know about. People everywhere returning used condoms by mail. Something we should guard against.

Which leaves me with just one question. What does it say about a condom manufacturer that feels the desperate need to implore people not to return used condoms by mail? What kind of marketing pitch is that? Why advertise the fact that apparently unsatisfied users are resorting to their own return policy?

Let’s just say it doesn’t really inspire much consumer confidence. “Dear Manufacturer: As you can see from attached product…”

But maybe they’re banking on the fact that nobody really reads these things. Me? But I just bought them for research purposes.

SunStar Cebu
16 December 2004

Help wanted


There must be a lot of earthmoving going on in there.

Which is the only logical explanation, if you’re wondering why a local motel in the northern part of this city has a sign outside that says “Dump Truck Drivers Wanted.”

Which is a great way to advertise your motel, and what a three-hour stay might do to the earth under your feet. So it may not be that funny, after all. So maybe I should just stop snickering.

We tend to underestimate the marketing skills of motels. We don’t expect them to go beyond billboards advertising three-hour specials, with rates shouting for attention as if someone with the urge really stopped to consider the prices.

I am in the grips of passion, Maria, and I know I must have you now, but the other place we passed cost 20 pesos less. Going back on your tracks is unlikely, and not out of superstition.

Looking at those billboards, you’d think they were gasoline stations with pump prices and oil change rates… And maybe I should just stop there because I’m not going there, where the naughty possibilities are about to lead me. Suffice it to say that these are filling stations of an entirely different kind. You don’t have to start zero-zero, Sir. You can pretty much start anywhere you want.

So you can understand how refreshing a “Dump Truck Drivers Wanted” sign can be, marketing-wise. “Guaranteed No Brownouts” was getting a bit old. And a bit odd. People with the urge to enter a motel are worried about power failures of an entirely different kind.

And everybody’s having midnight specials. So that was getting a bit tired, too. And people were beginning to question why a motel should reward people who stay overnight instead of go home, unless it was for stamina. They should be charging these showoffs more and subsidize the rates of those who are honest enough to confess to needing just a short time.

And not one motel has ever taken up the very intelligent suggestion to advertise its great food. That would give people a great excuse for going there, so maybe they’ll stop ducking in taxis when they’re about to make that sudden turn. I went there for the fricassee. It’s like reading Playboy for the articles.

I used to wonder why motels didn’t make themselves more discreet. I mean, why all the lighted signs and billboards to welcome couples who are about to remove themselves from the state of grace? Don’t clients prefer the anonymity?

I got my answer last week and once again, I was wrong about motels. You see, I live in the southern part of the city, and there’s a very discreet motel nearby. If you didn’t know it was one, you’d never suspect it was there. No lighted signs. No shouting billboards. In fact, if you’re going there, you’re liable to miss the entrance. Even in daylight.

Which was exactly what happened to that taxicab we were following along that road. It missed the entrance. In broad daylight. So it stopped in the middle of the street, a few feet from the entrance. It didn’t know whether to back up or to make a U-turn. The cars behind were honking their horns. And the distressed lovers were ducking in their seat.

I know. But the embarrassment was only half the problem. Inside our own car, my wife and I were imagining the conversation of the lovers. We should have gone north, the man was saying. The woman would have none of it: Maybe it’s a sign, my love. Maybe it’s not God’s will.

And you thought a power outage was your biggest problem.

SunStar Cebu
18 November 2004

Girth control


People who worry that Filipinos are losing their competitive edge in English should just go and buy an abdominal binder. And I recommend this medical supply shop in front of Chong Hua Hospital.

I know. I didn’t know there was such a device myself. Never thought you could grab your flab, tuck your tummy in and hold it all together with Velcro. What a remarkable feat of girth control. Such solid waist management.

Last week, I bought one for someone who had just delivered a 7-pound girl. That 7-pound girl filled this world in such a big way she must have left a big void where she came from. Hence the need to pack the slack and put it all back.

Best of all, it’s from Korea.

At least the one I bought was. Nice, unintelligible characters on the packaging. A picture of a slim Caucasian model who looked like she only needed the abdominal binder to make her waistline look bigger.

Then, a smart looking trademark of a Korean orthopedic company that boasted, in English: “Special in Health Care and Orthopedic Soft Good.”

So there you go. I had purchased not a mere abdominal binder. I had, in my hands, a special “orthopedic soft good”.

So you can understand the complex literature that not surprisingly came with this intricate product. Apparently, for products like this, it is not sufficient to say it is for women who had just given birth. “To use the belly getting weak from numerous pregnancy” is, I guess, more appropriate to the magnitude of this invention.

I read on. “Due to flexible support pad of the product is curved by your body shape, the product makes you be convenient.” I know. You have to read it maybe three times. But I just know that in that purgatory where Korean characters wait to be transported into English, that statement would sound comforting.

Besides, it “protects from rolling for continuous clean.” And it is made of high density sponge, “which is different with general sponge don’t grow its shape smaller or shrink.” And because of that, it contains “fibrils which make air circulate well supply the belly region a suitable compression with itself elastic materials.”

That — you would have to agree — certainly makes up for whatever linguistic difficulties you’ve had to contend with so far.

And the possibilities hardly end there. The abdominal binder works “to make warm getting cold in your belly.” “And”, it continues, “also it keeps beautiful silhouette of your body.” How it achieves that without a lot of backlighting, it doesn’t say. Effects not included.

The amazing thing, of course, is that the abdominal binder does this without losing sight of its main objective. Which is – and you will have to bear with the technical language involved here – “to make normalization your belly hanging down more than the other persons.”

So you hand this abdominal binder to its intended recipient. She reads the packaging. You ask: “How’s it hanging?” And she says: “I guess, more than the other persons.”

And you both get a good laugh. A good belly laugh. Such a deep belly laugh your belly hurts from all that laughing.

And then it hits you. Aha. So that’s how this whole thing works.

SunStar Cebu
11 November 2004

Kerry, that wait



So John Kerry lost.

I sat up the whole day yesterday, waiting for returns to come in from Ohio because it said there on CNN and NBC and even in Fox News that the fate of the whole planet itself hung on whether Ohio voted for Bush or for Kerry.

That, you would have to admit, is reason enough to stay indoors, to skip work and to forego a bath, and to extend a deadline for a column. I care enough about this planet. I didn’t want to be out there, doing inconsequential things, like work, while Ohio messed around with the planet’s future.

But John Kerry lost.

Just when we were having trouble with one of our toilets in the house, and were hoping that a Democratic presidency would provide the best atmosphere for fixing it.

I could have fixed it. I can be your regular handyman when inspiration strikes me. But not — and let me make that very clear — not under a Republican administration. All these fittings, these assemblies, these what-do-you-call-these-little-round-things will have to wait, on a matter of principle.

“We waited four years for this victory,” vice presidential candidate John Edwards said, in an effort to justify their refusal to concede. “We can certainly wait one more night.” Tell me that didn’t come like a breath of fresh air. You go, John, I said. And your partner John, too. If this planet can, there’s no reason why this toilet can’t.

But it appears that John Kerry lost. So what do I tell my wife now? That we were short of electoral votes to ensure unhampered flushing in the next four years?

She had prayed hard for a Kerry victory. I just know that. I knew that from the way she looked up to high heavens when there was another light bulb to change that had to wait for a change of administrations.

And when she threw her arms up in the air, as if in supplication, when the doorstopper for the flinging screen door lay there, waiting for George W. Bush’s concession speech.

Or when she bowed her head and closed her eyes when I refused to install the telephone extension because the Democrats had a better plan.

I’m reading her mind and it’s saying: “Nothing’s going to happen in this world unless Kerry wins.” So there. CNN is right. NBC couldn’t have put it better. Fox News is right on the money. The fate of the planet hung on this election.

But Kerry lost. NBC all but said it.

CNN was more cautious. Wolf Blitzer bit his tongue, and so did Larry King. Maybe that’s why my wife tuned in to CNN and hid the remote control, took out the lightbulbs, the doorstopper, the phone extension and the plumbing tools. There was hope in her eyes.

The sight of tools and things to be done moved me enough to say to her: “ Maybe we should switch to NBC now? Tim Russert really made a lot of sense with all those Bush numbers.” But my wife, and the remote control, were immovable. And so were those tools and things.

But Kerry lost. A new direction for this planet will have to wait. We will just have to put this behind us and move on. I did. I went to take a bath and told the toilet: Four more years. Ohio really did you in.

SunStar Cebu
4 November 2004

The Cinderella curse


Perhaps it was the choice of song.

After all, if there is one song that could potentially set back the anti-violence crusade by at least 50 years, it would be Bato sa Buhangin. Don’t ask me why. Some songs are just like that.

Invariably, they start off with a major 7th chord, the chord of choice being C major 7th. Then, almost imperceptibly, they shift to a minor 7th — E major 7th, for instance. Then here’s the catch: an unexpected diminished chord, such as an E flat diminished, follows.

And here, you might as well kiss your pending criminal investigation, and the whole criminal justice system upon which society is founded, goodbye.

Or, as a veteran prosecutor I interviewed, and who asked not to be named, suggested: “There is something about Cinderella, and that whole 70’s Philippine pop love song genre that is inimical to the orderly administration of justice.”

Dalawampu and Tajanlangit should have seen that sinister chord progression coming. Salatandre, the defense lawyer, very well knew that nothing muddles a criminal investigation like Bato sa Buhangin. They could have objected soon after “Kapag ang puso’y natutong magmahal…” and well before that harmful refrain.

Department of Justice Secretary Raul Gonzalez, while downplaying the incident, conceded: “But it appears there was fraternizing between the defense and the prosecution. We are looking into that.”

What Gonzalez will never say is that there are disturbing reports that somewhere deep in Mindanao, another criminal investigation was effectively sabotaged after lawyers for the defense successfully lured prosecutors into joining them in singing another 70’s Cinderella hit, T.L. Ako Sa ‘Yo.

The problem, it would appear, is bigger than everybody thinks. Anti-violence crusaders and disturbed radio commentators should not lower their guard against this musical menace that threatens the very integrity of law and order.

God forbid Cinderella’s Ang Boypren Kong Baduy should find its revival in another prosecutor’s office in another town or city in this country. That would truly be disastrous, because heinous crimes are especially vulnerable to heinous songs.

We need proactive measures. If singing in the course of an investigation cannot be stopped, then Gonzalez should at least come up with a play list of DOJ-certified songs. Songs that have been tested in simulated criminal investigations and found safe for use in sing-along sessions between prosecutors and defense lawyers.

This task is admittedly formidable, but should not meet difficulty in enlisting the participation of lawyers, anti-violence crusaders, radio commentators and concerned columnists like me. The problem, after all, is urgent. And it is not everyday that one is given a reason to grab the mike and sing.

As for Favila, the suspect, I’ve reviewed the tapes and listened closely to his performance in this sing-along. I leave his legal defense to his lawyer. But musically, I believe he should have invoked his right to remain silent.

SunStar Cebu
28 October 2004

Wedding junkie



Admit it. More than once these past few weeks, you spent your weeknight watching somebody else’s wedding on cable TV.

Sure it began innocently enough. There’s no reason to sound so defensive. You were clicking your remote during a commercial break and stumbled on Channel 44, The Party Channel (you believe it is called), and watched, bemused, as the bride began the first day of the rest of her life getting her eyebrows plucked by tweezers in the expert hands of a local genius.

But you stayed longer than you thought you would. So you clicked your remote back to National Geographic to assuage your guilt. Hoover Dam. All that concrete. There.

But then, yes, there’s the matter of whether there would be a dramatic descent down a winding staircase, with a six-foot train slithering behind the putative virgin, like the serpent in the Tree of the Knowledge of Good and Evil. So you click back to Channel 44.

And that is how it started, this dependence that threatens to stay forever.

You can’t even explain it. You thought wedding videos were meant to be stashed away, safe from vicious relatives, unimpressed guests and, God forbid, the cavernous mouths of the uninvited. The latter are the most brutal: they remember your names forever, and condemn them to that part of hell on which are written the sequin-and-Styrofoam names they didn’t get invited to see.

Wedding videos are explosive stuff. But here they are, on cable TV. And you’re watching.

And it’s catching on, too. Amid the ratings war between the major television networks, where they’re unleashing weapons of mass media destruction, there’s a low intensity conflict brewing in this region of cable television. You know this region. It’s the South and North Poles of cable. Last I heard, The Party Channel has just dislodged Taiwan TV Shopping, DW Germany and that channel where the computer monitor shows whether the cable signal is strong or weak.

But Channel 44 shouldn’t relax, because the issue of sustainability worries its faithful junkies no end. It should continually reinvent itself if it is to beat the market share of that channel where they tell you what’s on in the other channels.

I’m thinking reality TV. Queer Eye for the Straight Guy stuff. Maybe a panel of men and women who’ve separated from their wives and husbands punctuating each of the weddings’ segments with searing commentary.

“I don’t know how they’re going to live down the embarrassment of that awful gown.”

“Uh-oh. Not too much wiggle room in those vows. Tsk, tsk.”

Or an awards night always makes things more interesting. I think, for instance, that after watching hours of wedding videos, we deserve to know who’s Best in Getting Women to Stand Up and Catch That Darned Wedding Bouquet.

SunStar Cebu
21 October 2004

Clearing the throat

Oh, I’m so sorry, I thought this was the door to the men’s room.

Or some excuse like that. The sign fell off. I didn’t mean to pop up, uninvited, and invade your morning reading. I meant to knock. I meant to clear my throat. But columnists don’t do that, even if they could. And if I had you wouldn’t have noticed, anyway, because you obviously were as mesmerized as I was about this newly renovated opinion page, lost in thought, admiring the big fonts.

So I’ll just make myself comfortable here, and not apologize for walking in like this with big ideas about how our lives should proceed in light of reports that George W. Bush walked into the second presidential debate with a listening device stuck inside one ear. Why wasn’t it visible? I don’t know. Sound technicians say it’s easy to do that when there’s substantial space between the ears.

Speaking of space, yes, this one here is mine. I was told by my editor that I could put anything here. I haven’t moved all my stuff yet, although my friends say I shouldn’t cram it too much, that I should throw away a lot of the old stuff. They say they were getting kind of tired, you know? These friends. They just don’t understand columnists. We’d been recycling before environmentalists caught on. We beat deadlines by beating dead horses.

Like George W. Bush says “It’s hard work… It’s hard work…” when he doesn’t know what to say. We do that to fill space.

It’s hard work, when you can write about anything. You think of all that blank space to fill, and that blankness fills your mind. The trick is to pretend you can write about anything. My father always said: “Treat a man like an expert, and he’ll act like one.” Imagine how he must feel about my being a columnist. All that irony, lost in transmission from father to son.

I’m sorry: did I say “anything”? No, not anything. I can’t write about local politics. I’m unable to do that due to some congenital condition, something in-born. It’s no big deal, really. It just means I’ll have to dig dirt elsewhere for material.

How long have you been here? No, tell me what it’s like in here. It feels so important. I’m beginning to wonder if all that stuff I’m about to bring here won’t somehow mess up the scenery. I’m going to write about Boy Abunda, after all, and his 100 questions.

I’m going to contemplate on the reasons why they put the payphones near the toilets at Ayala Center and wonder whether they’re somehow trying to create “call centers”, because you go there to make a call or to answer the call of nature. I’m going to compliment that mall for that splendid idea of putting the electric meters of their tenants there, too, to provide entertainment to the men while they wait forever for their wives or girlfriends.

You don’t know? Which way, did you say, was the men’s room?

SunStar Cebu
14 October 2004

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